Last Updated: November 12, 2025

At Shady Rays, protecting customer privacy and maintaining transparency regarding how information is collected, used, stored, and shared are important priorities. This Privacy Policy explains the ways information may be gathered through interactions with our websites, products, retail locations, customer service channels, digital tools, and related services. By accessing our websites, purchasing products, visiting physical locations, or communicating with our team, customers acknowledge and accept the practices described in this policy.

Information may be collected when customers browse our websites, create accounts, place orders, participate in promotions, submit warranty requests, interact with customer support, engage with social media channels, or use various online and offline services connected to the brand. Information may also be collected through third-party partners and service providers that support business operations, payment processing, advertising, analytics, fraud prevention, shipping, customer communications, and website functionality.

The company may collect several categories of information depending on the nature of the interaction. This may include personal identifiers such as names, email addresses, phone numbers, mailing addresses, usernames, account details, and similar contact information. Technical information such as device identifiers, IP addresses, browser types, cookies, tracking technologies, and mobile advertising identifiers may also be collected automatically when users interact with digital platforms.

Additional information related to website usage and customer activity may include browsing behavior, search history within the website, purchase records, interactions with advertisements, customer support communications, and engagement with promotional content. In certain situations, audio or visual information may also be collected, including customer service call recordings used for quality assurance purposes and security camera footage captured in retail environments for safety and loss prevention.

The company may use cookies, pixels, web beacons, analytics tools, and related technologies to improve website functionality, personalize customer experiences, understand browsing behavior, measure advertising performance, and deliver relevant marketing content. These technologies help analyze website traffic, optimize site performance, improve navigation, and support advertising efforts across digital platforms.

Information may be collected directly from customers when purchases are made, forms are completed, accounts are created, surveys are submitted, sweepstakes are entered, or customer service inquiries are sent. Information may also be gathered indirectly through social media platforms, advertising networks, analytics providers, public databases, and third-party service providers that assist with operational and marketing activities.

The company uses collected information for a variety of legitimate business purposes. This includes processing transactions, fulfilling product orders, providing customer support, managing returns and warranty requests, communicating updates regarding purchases, improving products and services, conducting research and analytics, maintaining website functionality, preventing fraud, and complying with legal obligations.

Customer information may also be used to personalize online experiences and provide advertisements, promotions, or recommendations that may be more relevant to individual interests or shopping activity. Marketing communications may include promotional emails, text messages, advertisements, product announcements, and information about special offers or loyalty programs.

To support business operations, information may be shared with service providers and business partners that perform functions on behalf of the company. These may include payment processors, shipping providers, technology vendors, customer support systems, advertising partners, analytics providers, and fraud prevention services. Information may also be shared with affiliated entities or as part of business transactions such as mergers, acquisitions, restructuring activities, or legal proceedings.

In certain situations, the company may disclose information when required by law, court order, regulatory request, or governmental process. Information may also be disclosed to enforce company policies, protect legal rights, investigate fraud or security incidents, or ensure the safety of customers, employees, and business operations.

Some areas of the website may include links to external third-party websites or services that operate independently from Shady Rays. Because these external platforms maintain their own privacy practices and policies, customers are encouraged to review the privacy statements of those third-party services separately before providing information through those channels.

The company utilizes Shopify as its ecommerce platform provider. Customer transaction information, payment processing, and online store functionality may therefore involve Shopify’s systems, databases, and security infrastructure. Payment information processed through secure payment gateways is encrypted according to industry security standards designed to protect sensitive financial information.

Shady Rays takes commercially reasonable steps to help protect personal information against unauthorized access, misuse, disclosure, or loss. Security measures may include technical safeguards, encrypted communications, restricted system access, monitoring systems, and operational controls intended to maintain the confidentiality and integrity of customer data. However, no electronic storage system or internet transmission can be guaranteed completely secure.

Information is generally retained only for as long as necessary to fulfill the purposes for which it was collected, satisfy operational needs, resolve disputes, enforce agreements, maintain records, or comply with legal and regulatory obligations. When information is no longer required, reasonable steps may be taken to securely delete, destroy, or anonymize the data where appropriate.

Customers may have options regarding how their information is used and managed. Account holders may update certain account details, request access to purchase history, modify communication preferences, or request removal of selected information through available account settings or customer support channels. Promotional email communications may typically be discontinued by following unsubscribe instructions included within marketing messages. Customers who have opted into SMS communications may also stop receiving future messages by following the instructions included in those text communications.